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Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson. by

Gummesson, Evert, 1936-

Edition: 3RD ED

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass Butterworth-Heinemann, 2008

Online resources:

Table of contents,Publisher description

Availability: Items available for loan: Karen (1)Call number: HF5415.55 .G86 2008.

Lists:

marketing,
MSc-Marketing,Innovation and Technology.

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Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy, by

Gummesson, Evert

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass : Butterworth-Heinemann, c1999

Availability: Items available for loan: Mombasa (1)Call number: HF5415.55 .G86 1999. Nairobi (1)Call number: HF5415.55 .G86 1999.

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Business Law in the Global Marketplace Peter Nayler. by

Nayler, Peter

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford, Eng : Elsevier Butterworth-Heinemann, c2006

Availability: Items available for loan: Karen (3)Call number: K3943 .N38 2006, ... Mombasa (1)Call number: K3943 .N38 2006. Not available: Mombasa: In transit (1).

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Market-led Strategic Change transforming the process of going to market Nigel Piercy. by

Piercy, Nigel F

Series: The marketing series. Professional development

Edition: 4th edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston Butterworth-Heinemann 2009

Availability: Items available for loan: Karen (1)Call number: HF5415.13 .P54 2009.

Lists:

marketing.

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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands De Chernatony, Leslie, by

De Chernatony, Leslie

Edition: 3rd edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth-Heinemann 2010

Availability: Items available for loan: Karen (1)Call number: HD69.B7 D4 2010.

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Knowledge Management in Theory and Practice Kimiz Dalkir. by

Dalkir, Kimiz

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam ; Boston Elsevier/Butterworth Heinemann, c2005

Online resources:

Publisher description .Table of contents only

Availability: Items available for loan: Karen (2)Call number: HD30.2 .D354 2005, ...

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Manual of Travel Agency Practice Gwenda Syratt. by

Syratt, Gwenda

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992

Availability: No items available.

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Total Quality Management : Text with Cases John S. Oakland. by

Oakland, John S

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston Butterworth-Heinemann, 2000

Online resources:

Publisher description

Availability: Items available for loan: Karen (1)Call number: HD62.15 .O173 2003.

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Optometric Management Of Reading Dysfunction / John R. Griffin ... [et al.]. by

Griffin, John R [Editor]
Griffin, John R, 1934-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Butterworth-Heinemann, 1996

Availability: Items available for loan: Karen (1)Call number: RJ61 .O68 1996.

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10.

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Planning IT : creating an information management strategy David J. Silk, by

Silk, David J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991

Availability: Items available for loan: Karen (1)Call number: HD30.2 .S55 1991.

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11.

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Aligning Human Resources and Business Strategy / Linda Holbeche. by

Holbeche, Linda

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999

Availability: Items available for loan: Karen (1)Call number: HF5549.5.M3 H65 1999.

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12.

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The Human Resources Scorecard : Measuring the Return on Investment / Jack J. Phillips, Ron D. Stone, Patricia Pulliam Phillips. by

Phillips, Jack J, 1945-
Stone, Ron D
Phillips, Patricia Pulliam

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Butterworth-Heinemann, c2001

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Karen (1)Call number: HD4945 .P44 2001.

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13.

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Managing Information : For Continual Improvement / David A. Wilson. by

Wilson, David A, 1939-
Institute of Management (Great Britain)

Series: Institute of Management series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, c1993

Availability: Items available for loan: Karen (1)Call number: HD30.213 .W55 1993.

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14.

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Human resource management in the hospitality and tourism industry / Michael Riley. by

Riley, Michael
Riley, Michael. Human resource management

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1996

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Karen (1)Call number: TX 911.3 .P4 R55 1996.

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15.

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Marketing Operations / Mike Worsam. by

Worsam, Mike
Chartered Institute of Marketing

Series: Marketing series (London, England)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998

Availability: Items available for loan: Karen (1)Call number: HF5415 .W69 1998.

Lists:

MSc-Marketing,Innovation and Technology.

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16.

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Strategic Questions in Food and Beverage Management / edited by Roy C. Wood. by

Wood, Roy C, 1959-

Series: The hospitality, leisure, and tourism series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Karen (2)Call number: TX911.3 .M27 S757 2000, ...

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17.

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The Business of Hotels / S. Medlik and H. Ingram. by

Medlik, S

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000

Availability: Items available for loan: Karen (1)Call number: TX911.3.M27 M4 2000.

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18.

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Introduction to International Disaster Management / Damon Coppola. by

Coppola, Damon P

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Butterworth-Heinemann, c2011

Availability: Items available for loan: Karen (6)Call number: HV553 .C693 2011, ... Nairobi (1)Call number: HV553 .C693 2011.

Lists:

Bsc in Environmental Economics and Policy.

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19.

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Front Office : Procedures, social skills, yield and management by

Peter Abbott
Sue Lewry

Edition: 2nd ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999

Availability: Items available for loan: Karen (3)Call number: TX911.3.F75 A23 1999, ...

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20.

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Food Supply Chain Management : issues for the hospitality and retail sectors by

Jane F Eastham
Stephen D Ball

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth-Heinemann, 2001

Availability: Items available for loan: Karen (1)Call number: HD9000.5 .E27 2001.

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