Market-led Strategic Change transforming the process of going to market Nigel Piercy.

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TextSeries: The marketing series. Professional developmentPublication details: Oxford ; Boston Butterworth-Heinemann 2009Edition: 4th editionDescription: xix,551p ill 24cmISBN:

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List(s) this item appears in: marketing

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General book	Karen				HF5415.13 .P54 2009 (Browse shelf(Opens below))				1	Available			014629

Includes bibliographical references and index.

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