APA

Gummesson E., . (2008). Total Relationship Marketing: b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Boston, Mass: Butterworth-Heinemann.

Chicago

Gummesson Evert, . 2008. Total Relationship Marketing: b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Boston, Mass: Butterworth-Heinemann.

Harvard

Gummesson E., . (2008). Total Relationship Marketing: b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Boston, Mass: Butterworth-Heinemann.

MLA

Gummesson Evert, . Total Relationship Marketing: b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Boston, Mass: Butterworth-Heinemann. 2008.