Marketing Strategies : new approaches, new techniques edited by Malcolm McDonald.

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TextPublication details: Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : Pergamon, 1995.Description: xiv, 278p. : ill. ; 24 cmISBN:

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List(s) this item appears in: MSc-Marketing,Innovation and Technology

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Short Loan	Karen				HF5415.2 .M3587 1995 (Browse shelf(Opens below))				2	Available			014538
	Short Loan	Karen				HF5415.2 .M3587 1995 (Browse shelf(Opens below))				1	Available			014537

Includes bibliographical references and index.

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