Marketing Strategies : (Record no. 362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00920nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210408020656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140428b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0080425720 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | CUCK |
| Modifying agency | CUCK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M3587 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 350 |
| Personal name | McDonald, Malcolm |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategies : |
| Remainder of title | new approaches, new techniques |
| Statement of responsibility, etc. | edited by Malcolm McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : |
| Name of publisher, distributor, etc. | Pergamon, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 278p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 352 |
| Topical term or geographic name as entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1102 |
| Topical term or geographic name as entry element | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 350 |
| Personal name | McDonald, Malcolm |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description,Table of contents only |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/enhancements/fy0601/95010790-d.html http://www.loc.gov/catdir/enhancements/fy0601/95010790-t.html"> http://www.loc.gov/catdir/enhancements/fy0601/95010790-d.html http://www.loc.gov/catdir/enhancements/fy0601/95010790-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Karen | Karen | 28/04/2014 | HF5415.2 .M3587 1995 | 014537 | 05/08/2026 | 1 | 28/04/2014 | Short Loan | ||||||
| Library of Congress Classification | Karen | Karen | 29/05/2014 | 1 | HF5415.2 .M3587 1995 | 014538 | 05/08/2026 | 2 | 29/05/2014 | Short Loan | 23/04/2018 |