Strategic Management and Competitive Advantage : cCncepts and Cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.
Material type:
TextPublisher: New York, NY : Pearson, [2019]Edition: 6th editionDescription: xxi, 368 pages : color illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9780134741147
- 0134741145
- 658.4/012 23
- HD30.28 .B368 2019
Contents:
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General book
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Karen | HD30.28 .B368 2019 (Browse shelf(Opens below)) | 1 | Available | 2026-0037 |
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
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