Strategic Management and Competitive Advantage : cCncepts and Cases /
Barney, Jay B.
Strategic Management and Competitive Advantage : cCncepts and Cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah. - 6th edition - xxi, 368 pages : color illustrations ; 27 cm
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
9780134741147 0134741145
2017470364
Strategic planning--Case studies.
Business planning--Case studies.
Industrial management--Case studies.
Competition--Case studies.
Business planning.
Competition.
Industrial management.
Strategic planning.
Case studies.
Case studies.
HD30.28 / .B368 2019
658.4/012
Strategic Management and Competitive Advantage : cCncepts and Cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah. - 6th edition - xxi, 368 pages : color illustrations ; 27 cm
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
9780134741147 0134741145
2017470364
Strategic planning--Case studies.
Business planning--Case studies.
Industrial management--Case studies.
Competition--Case studies.
Business planning.
Competition.
Industrial management.
Strategic planning.
Case studies.
Case studies.
HD30.28 / .B368 2019
658.4/012