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| 999 |
_c979 _d979 |
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| 003 | OSt | ||
| 005 | 20210330101726.0 | ||
| 008 | 140603b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131709962 | ||
| 040 |
_aCUCK _beng _cCUCK _dCUCK |
||
| 050 |
_aHF5415.123 _b.C56 2007 |
||
| 100 |
_91232 _a Clow, Kenneth E. |
||
| 245 |
_aIntegrated Advertising, Promotion and Marketing Communication _cClow, Kenneth E. and Baack , Donald |
||
| 250 | _a3rd edition | ||
| 260 |
_aNew Delhi: _bPrentice-Hall of Inida, _c2007. |
||
| 300 |
_a537p. : _bill. ; |
||
| 504 | _aincludes index | ||
| 650 | 0 |
_91234 _aCommunication in marketing,Advertising |
|
| 700 |
_91233 _aBaack, Donald |
||
| 942 |
_2lcc _cBOOK |
||