| 000 | 00739nam a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c954 _d954 |
||
| 003 | OSt | ||
| 005 | 20210325110538.0 | ||
| 008 | 140527b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a 9780131888593 (casebound)0131888595 (casebound) | ||
| 040 |
_aDLC _beng _cCUCK _dCUCK |
||
| 050 |
_aHD69 _b.B7K45 2008 |
||
| 100 |
_91181 _aKeller, Kevin Lane, _d 1956- |
||
| 245 |
_a Strategic Brand Management : _b Building, Measuring, and Managing Brand Equity _c Kevin Lane Keller. |
||
| 250 | _a 3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c c2008. |
||
| 300 |
_a714p. : _bcol. ill. _c 27 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_91188 _aBrand name products _xManagement. |
|
| 942 |
_2lcc _cBOOK |
||