| 000 | 006310000a22002170004500 | ||
|---|---|---|---|
| 999 |
_c737 _d737 |
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| 003 | OSt | ||
| 005 | 20210408021712.0 | ||
| 008 | 140515b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a100749442654,139780749442651 | ||
| 040 |
_aCUK _beng _cCUK _dCUK |
||
| 050 |
_aHF5415.3 _b.S65 2004 |
||
| 100 |
_9825 _aSmith, P. R. |
||
| 245 |
_aMarketing Communications _cP.R.Smith and Jonathan Taylor _bAn integrated approach |
||
| 250 | _a4th ed | ||
| 260 |
_aLondon : _bKogan Page, _c2004. |
||
| 300 | _axvi, 696p. : | ||
| 504 | _aIncludes index | ||
| 650 | 0 |
_9365 _aMarketing -management |
|
| 700 |
_9826 _a Taylor, Jonathan |
||
| 942 |
_2lcc _cBOOK |
||