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005 20210407164223.0
008 950731s1995 enk b 001 0 eng d
010 _a 95197447
015 _aGB95-62115
020 _a0750640308
024 _cAVAILABLE
035 _a(OCoLC)32896265
040 _aCUCK
_cCUCK
_dCUCK
_dCUCK
_bENG
050 0 0 _aHF5415
_b.W69 1998
100 1 _aWorsam, Mike.
245 1 0 _aMarketing Operations /
_cMike Worsam.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1998
300 _a419 p. :
_bill ;
_c30 cm.
490 1 _aThe Marketing series.
500 _a"Published on behalf of the Chartered Institute of Marketing."
500 _a"Advanced certificate syllabus"--Cover.
504 _aIncludes bibliographical references (p 411) and index.
650 0 _aMarketing.
710 2 _aChartered Institute of Marketing.
_93539
830 0 _aMarketing series (London, England).
942 _2lcc
_cBOOK