| 000 | 00697nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c378 _d378 |
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| 001 | 2630439 | ||
| 003 | OSt | ||
| 005 | 20210408140359.0 | ||
| 008 | 140429b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750686334 | ||
| 040 |
_aCUCK _cCUCK _beng _dCUCK |
||
| 050 |
_aHF5415.55 _b.G86 1999 |
||
| 100 |
_9373 _a Gummesson, Evert, |
||
| 245 |
_aTotal Relationship Marketing _c Evert Gummesson. _bMarketing Management, Relationship Strategy, |
||
| 250 | _a3rd ed. | ||
| 260 |
_a Boston, Mass : _b Butterworth-Heinemann, _cc1999 |
||
| 300 |
_a xiii, 376 p. : _bill. _c 25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_9375 _aRelationship marketing. |
|
| 942 |
_2lcc _cBOOK |
||