000 00920nam a2200229 4500
999 _c362
_d362
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005 20210408020656.0
008 140428b xxu||||| |||| 00| 0 eng d
020 _a 0080425720
040 _aDLC
_beng
_cCUCK
_dCUCK
050 _aHF5415.2
_b.M3587 1995
100 _9350
_aMcDonald, Malcolm
245 _aMarketing Strategies :
_bnew approaches, new techniques
_cedited by Malcolm McDonald.
260 _aOxford, OX, U.K. ; Tarrytown, N.Y., U.S.A :
_bPergamon,
_c1995.
300 _a xiv, 278p. :
_b ill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _9352
_aMarketing research
650 0 _91102
_a Internet marketing.
700 _9350
_aMcDonald, Malcolm
856 _3 Publisher description,Table of contents only
_u http://www.loc.gov/catdir/enhancements/fy0601/95010790-d.html http://www.loc.gov/catdir/enhancements/fy0601/95010790-t.html
942 _2lcc
_cBOOK