| 000 | 01017nam a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c353 _d353 |
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| 001 | 2630439 | ||
| 003 | OSt | ||
| 005 | 20210408140441.0 | ||
| 008 | 140428b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780750686334, 075064463X (pbk.), _cAVAILLABLE |
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| 040 |
_aDLC _bENG _cDLC _dDLC |
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| 050 |
_aHF5415.55 _b .G86 2008 |
||
| 100 |
_9330 _aGummesson, Evert, _d1936- |
||
| 245 |
_a Total Relationship Marketing : _bb from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm _cEvert Gummesson. |
||
| 250 | _a3RD ED | ||
| 260 |
_aBoston, Mass _b Butterworth-Heinemann, _c 2008 |
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| 300 |
_a __ |a xiii, 281 p. _b ill. _c 25 cm. |
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| 504 | _a Includes bibliographical references and index. | ||
| 650 | 0 |
_9331 _aRelationship marketing |
|
| 856 |
_3Table of contents,Publisher description _uhttp://www.loc.gov/catdir/toc/els033/99025381.html,http://www.loc.gov/catdir/description/els033/99025381.html |
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| 942 |
_2lcc _cBOOK |
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