000 00883nam a2200229 4500
999 _c342
_d342
001 12984756
003 OSt
005 20210408090916.0
008 140428b xxu||||| |||| 00| 0 eng d
020 _a 0071247092 ,0072537140 (alk. paper),0071214267 (international : alk. paper)
_cAVAILLABLE
040 _aDLC
_bENG
_cDLC
050 _a HF5415.32
_b .A76 2004
100 _9303
_aArnould, Eric J.
245 _aConsumers
_cEric Arnould, Linda Price, George Zinkhan.
250 _b2ND ED
260 _aBoston
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axxv, 845, [22] p.
_b col. ill..
_c 27 cm
504 _aIncludes bibliographical references and indexes.
650 _xUnited States.
856 _3Publisher description ,Table of contents
_u http://www.loc.gov/catdir/description/mh031/2002041065.htm,http://www.loc.gov/catdir/toc/mh031/2002041065.html
942 _2lcc
_cBOOK