000			01998cam a22002897a 4500
003			OSt
005			20260113144406.0
008			130122s2011 ne a b 001 0 eng d
010			_a2012472721
020			_a9780080967912 (pbk.)
020			_a0080967914 (pbk.)
035			_a(OCoLC)ocn669756105
040			_aDLC _beng _cCUCK _dCUCK _dCUCK _dCUCK _dCUCK _dCUCK _dCUCK _dCUCK _dCUCK
050	0	0	_aTX911.3 _b.M3B69 2011
100	1		_aBowie, David, _d1951-
245	1	0	_aHospitality marketing : _bprinciples and practice / _cDavid Bowie and Francis Buttle.
250			_a2nd ed.
260			_aAmsterdam ; _aBoston : _bElsevier / Butterworth-Heinemann, _cc2011.
300			_axii, 434 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
520			_a"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
650		0	_aHospitality industry _xMarketing.
650		0	_aHotels _xMarketing.
700	1		_aButtle, Francis.
942			_2lcc _cMON
999			_c14992 _d14992