TY  - GEN
AU  -  Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion and Marketing Communication
SN  - 9788131709962
AV  - HF5415.123 .C56 2007
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of Inida
KW  - Communication in marketing,Advertising
N1  - includes index
ER  -