TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of Marketing Research
SN  - 9780324182576
AV  - HF5415.2 .Z537 2003
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -