00778cam a2200253 a 450000100090000000300040000900500170001300800410003001000170007102000180008802000200010603500230012604000410014904200140019005000250020410000240022924500760025325000120032926000490034130000390039050400510042965000240048070000200050414807423OSt20220628100857.0070413s2007    ohua     b   u001 0 eng d  a  2002069599  a9780324182576  a032418257(pbk.)  a(OCoLC)ocm76909998  aYDXCPcYDXCPdOCLCQdBAKERdUABdDLC  alccopycat00aHF5415.2b.Z537 20031 aZikmund, William G.10aEssentials of Marketing Research /cWilliam G. Zikmund, Barry J. Babin.  a2nd ed.  aMason, Ohio :bThomson/South-Western,cc2003  axxi, 452 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and index. 0aMarketing research.1 aBabin, Barry J.