TY  - BOOK
AU  - Keller, Kevin Lane, 
TI  -  Strategic Brand Management:  Building, Measuring, and Managing Brand Equity
SN  -  9780131888593 (casebound)0131888595 (casebound)
AV  - HD69 .B7K45 2008
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -