00974pam a2200253 a 45000010008000000030004000080050017000120080041000290100017000700200028000870400018001150500024001330820017001571000025001742450102001992500012003012600051003133000027003646500032003917000035004238560085004588560073005438560104006162088984OSt20210713113334.0950821s1996    ilu           000 0 eng    a   95039649   a0844235024 (alk. paper)  aDLCcDLCdDLC00aHF5826.5b.G66 199600a659.1/112201 aGoodrich, William B.10aMedia planning workbook :bwith discussions and problems /cWilliam B. Goodrich, Jack Z. Sissors.  a5th ed.  aLincolnwood, IL :bNTC Business Books,cc1996.  axiii, 206 p. ;c28 cm. 0aAdvertising media planning.1 aSissors, Jack Zanville,d1919-423Publisher descriptionuhttp://www.loc.gov/catdir/description/mh022/95039649.html413Table of contentsuhttp://www.loc.gov/catdir/toc/mh022/95039649.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0737/95039649-b.html