@book{8861,
	author = {Goodrich, William B. and Sissors, Jack Zanville,},
	title = {Media planning workbook :},
	publisher = {NTC Business Books,},
	year = {c1996.},
	address = {Lincolnwood, IL :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/description/mh022/95039649.html}
}