The Basics Moore, Karl 1955- creator Pareek, Niketh. text bibliography enk London New York Routledge 2010 2006 monographic eng

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vi, 240 p. : ill.; 21 cm. What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing. Karl Moore and Niketh Pareek. Includes bibliographical references and index. Marketing Management Marketing research Consumer behavior Research Export marketing Management HF5415.13 .M664 2006 658.8 85.40 0415380804 (hbk.) 9780415380805 (hbk.) 0415380790 (pbk.) 9780415380799 (pbk.) 0203967518 (ebk.) 9780203967515 (ebk.) 2005036377 http://www.loc.gov/catdir/toc/ecip065/2005036377.html http://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.html http://www.loc.gov/catdir/toc/ecip065/2005036377.html http://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.html CUCK 051213 20210913152159.0 14199130 eng