01160cam a2200349 a 4500 8440 8440 16597486 OSt 20210728112014.0 110104s2012 ohua b 001 0 eng c 2011920095 9780538473323 (hbk.) 0538473320 (hbk.) (OCoLC)ocn657601776 BTCTA eng BTCTA YDXCP OKS DLC pcc HF5821 .O34 2012 O'Guinn, Thomas C. Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6th ed. Mason, OH : South-Western, Cengage Learning, c2012. xii, 693 p. : chiefly col. ill. ; 29 cm. Includes bibliographical references and index. Advertising media planning. Branding (Marketing) Advertising. Allen, Chris T. Semenik, Richard J. 7 cbc pccadap 3 epcn 20 y-gencatlg lcc BOOK 0 0 lcc 0 0 001 001 2020-09-25 DONATION FROM DELTA COLLEGE UK 0 HF5821 .O34 2012 2020-3905 2020-09-25 00:00:00 1 2020-09-25 MON 0 0 lcc 0 0 001 001 2022-05-19 Donation from Delta College 0 HF5821 .O34 2012 2022-6179 2022-05-19 00:00:00 2 2022-05-19 BOOK