TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in Basic Marketing: clippings from the popular business press 
SN  - 0256204764
AV  - HF5415.13 .P47 1997
U1  - 658.8 22
PY  - 1997///
CY  - Chicago, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges
ER  -