01260cam a2200277Ka 4500 7805 7805 36560985 OCoLC 20210408011829.0 970317s1997 ilua 000 0 eng d 0256204764 9780256204766 (OCoLC)36560985 SAV SAV HLQ OCLCG YDXCP AU@ HF5415.13 .P47 1997 658.8 22 658.8 PERREAULT Perreault, William D. 430 Applications in Basic Marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. 1996-1997 ed. Chicago, Ill. : Irwin, c1997. vii, 226 p. : ill. ; 26 cm. Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges. Marketing Management. McCarthy, E. Jerome (Edmund Jerome) 432 lcc BOOK 0 0 lcc 0 0 001 001 2020-03-14 donation from ku 0 HF5415.13 .P47 2002 2020-2697 2020-03-14 00:00:00 1 2020-03-14 MON