01165cam a2200241Ka 450000100090000000300060000900500170001500800410003202000150007302000180008803500200010604000370012605000250016308200140018810000260020224501290022825000180035726000360037530000340041150504100044565000270085570000410088236560985OCoLC20210408011829.0970317s1997    ilua          000 0 eng d  a0256204764  a9780256204766  a(OCoLC)36560985  aSAVcSAVdHLQdOCLCGdYDXCPdAU@ 4aHF5415.13b.P47 199704a658.82221 aPerreault, William D.10aApplications in Basic Marketing :bclippings from the popular business press /cWilliam D. Perreault and E. Jerome McCarthy.  a1996-1997 ed.  aChicago, Ill. :bIrwin,cc1997.  avii, 226 p. :bill. ;c26 cm.0 aMarketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges. 0aMarketingxManagement.1 aMcCarthy, E. Jeromeq(Edmund Jerome)