TY  - BOOK
AU  - Jha S.M
TI  -  	Social Marketing 
SN  - 8183180841
AV  - HF5414.J43 1999 
PY  - 1999///
CY  -  	Los Angeles
PB  -  	Sage Publications
KW  - Social marketing
N1  -  	Includes bibliographical references (p. 403-427) and indexes
ER  -