TY  - BOOK
AU  - Khan, Matin 
TI  - Consumer Behaviour and Advertising Management
SN  - 812241947x
AV  - HF5415.32 .K43 2006
PY  - 2006///
CY  - New Delhi
PB  - New Age International (P) Ltd., Publishers
KW  - CONSUMER BEHAVIOR
N1  - Includes index
ER  -