O'Sullivan, Terry 1957- creator author. O'Sullivan, Catherine 1956 December 5- author. Hill, Elizabeth 1960- author. Whitehead, Brian author. text bibliography nyu 2017 3rd edition. monographic eng XVIII,360P.: The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management. Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. Includes bibliographical references and index. Arts Marketing Arts Management NX634 .O582 2003 700.68/8 O'Sullivan, Terry, 1957- author. New York : Routledge, 2017 3rd edition. (DLC) 2017018432 0750657375 2017021887 DLC 170504 20210719115413.0 19621828 eng