01729cam a2200421 i 4500 7356 7356 19621828 OSt 20210719115413.0 cr_||||||||||| 170504s2017 nyu ob 001 0 eng 2017021887 0750657375 9781138213760 (pbk. : alk. paper) DLC eng rda DLC DLC pcc NX634 .O582 2003 700.68/8 23 O'Sullivan, Terry, 1957- author. Creative Arts Marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. 3rd edition. New York : Routledge, 2017. XVIII,360P.: text txt rdacontent computer n rdamedia online resource nc rdacarrier Includes bibliographical references and index. The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management. Description based on print version record and CIP data provided by publisher. Arts Marketing. Arts Management. O'Sullivan, Catherine, 1956 December 5- author. Hill, Elizabeth, 1960- author. Whitehead, Brian, author. Print version: O'Sullivan, Terry, 1957- author. Creative arts marketing 3rd edition. New York : Routledge, 2017 9781138213777 (DLC) 2017018432 7 cbc origcop 1 ecip 20 y-gencatlg lcc MON 0 0 lcc 0 0 001 001 2020-02-21 donation from Kenyatta university 0 NX634 .O582 2003 2020-1872 2020-02-21 00:00:00 1 2020-02-21 MON