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  <titleInfo>
    <title>E-Marketing Excellence</title>
    <subTitle>The Heart of E-busness</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Smith, P. R. (Paul Russell)</namePart>
    <namePart type="date">1957-</namePart>
    <role>
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  <name type="personal">
    <namePart>Chaffey, Dave</namePart>
    <namePart type="date">1963-</namePart>
  </name>
  <name type="corporate">
    <namePart>Chartered Institute of Marketing</namePart>
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    <place>
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    <publisher>Elsevier Butterworth-Heinemann</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xiii, 340 p. : ill. ; 25 cm.</extent>
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  <note type="statement of responsibility">PR Smith and Dave Chaffey.</note>
  <note>Published in association with: the Chartered Institute of Marketing.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
  </subject>
  <classification authority="lcc">HF5415.1265 .S615 2002</classification>
  <classification authority="ddc" edition="21">658.8002854678</classification>
  <identifier type="isbn">0750653353</identifier>
  <identifier type="lccn">2004301618</identifier>
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