01696cam a22003377a 4500 7049 7049 17315491 OSt 20210913150653.0 120523s2011 caua b 001 0 eng 2012405311 GBB0A3747 bnb 015638405 Uk 9780123819727 (pbk.) 0123819725 (pbk.) (OCoLC)ocn660519081 UKM UKM CDX YDXCP UNL NUI DLC lccopycat QA76.9.D343 T348 2011 658.8120285574 22 Talburt, John R. Entity Resolution and Information Quality / by John R. Talburt. San Francisco, Calif. : Morgan Kaufmann/Elsevier, 2011. xviii, 235 p. : ill. ; 24 cm. Includes bibliographic references (p. 191-201) and index. "Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing"--Back cover. Data mining. Customer relations Management Data processing. 7 cbc copycat 2 ncip 20 y-gencatlg lcc MON 0 0 lcc 0 0 001 001 2020-02-14 donation from ku 0 QA76.9.D343 T348 2011 2020-1267 2020-02-14 00:00:00 1 2020-02-14 MON