TY  - BOOK
AU  - Foley,Mary Jo
TI  - Microsoft 2.0: how Microsoft plans to stay relevant in the post-Gates era 
SN  - 9780470191385 (cloth)
AV  - HD9696.2.U64 M5336 2008
U1  - 338.7/6100530973 22
PY  - 2008///
CY  - Indianapolis, IN
PB  - John Wiley & Sons
KW  - Microsoft Corporation
KW  - Management
KW  - Microsoft software
N1  - Includes bibliographical references (p. [269]-273) and index; Introduction : Microsoft 2.0 : welcome to the new (post-Gatesian) Microsoft -- Microsoft 1.0 : it was all about Bill -- Microsoft 2.0 : The buzzwords -- Microsoft 2.0 : the people -- Microsoft 2.0 : Products on the near-term radar screen -- Microsoft 2.0 : Big-bet products -- Microsoft 2.0 : tried and true business models -- Microsoft 2.0 : untried but unavoidable business models -- Conclusion : on to Microsoft 3.0
N2  - Presents an analysis of Microsoft's future without Bill Gates, evaluating the prospects of the company keeping up with technological innovations and remaining a market leader against an increasing number of competitors
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008012128-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008012128-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008012128-t.html
ER  -