how Microsoft plans to stay relevant in the post-Gates era Foley, Mary Jo 1961- creator text bibliography inu Indianapolis, IN John Wiley & Sons c2008 2008 monographic eng

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xvii, 285 p. ; 24 cm. Presents an analysis of Microsoft's future without Bill Gates, evaluating the prospects of the company keeping up with technological innovations and remaining a market leader against an increasing number of competitors. Introduction : Microsoft 2.0 : welcome to the new (post-Gatesian) Microsoft -- Microsoft 1.0 : it was all about Bill -- Microsoft 2.0 : The buzzwords -- Microsoft 2.0 : the people -- Microsoft 2.0 : Products on the near-term radar screen -- Microsoft 2.0 : Big-bet products -- Microsoft 2.0 : tried and true business models -- Microsoft 2.0 : untried but unavoidable business models -- Conclusion : on to Microsoft 3.0. Mary Jo Foley. Includes bibliographical references (p. [269]-273) and index. Microsoft Corporation Management Microsoft software HD9696.2.U64 M5336 2008 338.7/6100530973 9780470191385 (cloth) 0470191384 (cloth) 2008012128 http://www.loc.gov/catdir/enhancements/fy0827/2008012128-b.html http://www.loc.gov/catdir/enhancements/fy0827/2008012128-d.html http://www.loc.gov/catdir/enhancements/fy0827/2008012128-t.html http://www.loc.gov/catdir/enhancements/fy0827/2008012128-b.html http://www.loc.gov/catdir/enhancements/fy0827/2008012128-d.html http://www.loc.gov/catdir/enhancements/fy0827/2008012128-t.html DLC 080320 20210329105258.0 15225936