03233cam a2200373 i 4500 6347 6347 18276839 OSt 20210312125104.0 140822s2015 enk b 001 0 eng 2014020183 9780415837279 (hardback) 9780415837248 (paperback) 9780750648547 (ebook) CUK eng. CUK rda CUK pcc G155.A1 E927 2015 910.68/4 23 Evans, Nigel, 2015 Strategic Management for Tourism, Hospitality and Events / Nigel Evans. Second edition. London ; New York : Routledge | Taylor & Francis Group, 2015. xx, 708P. 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand. Tourism Management. Hospitality industry Management. Strategic planning. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK 0 0 lcc 0 0 001 001 2019-09-24 G155.A1 E927 2015 2019-0050 2019-09-24 00:00:00 2019-09-24 BOOK 0 0 lcc 0 0 001 001 2019-09-24 G155.A1 E927 2015 2019-0051 2019-09-24 00:00:00 2019-09-24 BOOK 0 0 lcc 0 0 001 001 2019-09-24 G155.A1 E927 2015 2019-0052 2019-09-24 00:00:00 2019-09-24 BOOK