02572cam a2200385 i 4500 6339 6339 17785512 OSt 20210920110026.0 130620s2013 nyua b 001 0 eng 2013024417 9780262525671 AVAILABLE CUK eng. CUK rda CUK pcc TS171.4 .N67 2013 Norman, Donald A. Psychology of Everyday Things The Design of Everyday Things / Donald A. Norman. Revised and expanded edition. New York, New York : Basic Books, [2013] xviii,: 347 p. ill. ; 21 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 321-330) and index. "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- Provided by publisher. Industrial design Psychological aspects. Human engineering. BUSINESS & ECONOMICS / Industries / Retailing. bisacsh PSYCHOLOGY / Applied Psychology. bisacsh DESIGN / Product. bisacsh Norman, A. Donald 7 CUK orignew 1 ecip 20 y-gencatlg lcc MON 0 0 lcc 0 0 001 001 2019-09-23 0 TS171.4 .N67 2013 2019-0022 2019-09-23 00:00:00 2019-09-23 MON 0 0 lcc 0 0 001 001 2019-09-23 0 TS171.4 .N67 2013 2019-0023 2019-09-23 00:00:00 2019-09-23 MON