@book{5034,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and Promotion :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2012.},
	address = {Boston :},
	edition = {10th ed.},
	note = {"McGraw-Hill international edition" --Cover.}
}