TY  - BOOK
AU  - Rudani, R.B
TI  - Basics of Marketing Management: Theory and Practice
SN  - 8121931681
AV  - HF 5415.13  .R83 2014
PY  - 2014///
CY  - New Delhi
PB  - S. Chand & Company
KW  - Marketing
N1  - includes bibliographical reference
ER  -