TY  - BOOK
TI  -  Handbook of Relationship Marketing
SN  - 108178291045
AV  - HF5415.55 .S54 2011
PY  - 2011///
CY  - New Delhi
PB  - Response books
KW  - Marketing
N1  - editted by jagdish N. Sheth, Atul Parvatiyar; includes index
ER  -