TY - BOOK AU - Brookes,Richard AU - Palmer,Roger TI - The New Global Marketing Reality SN - 1403905207 AV - HF5415 .B679 2004 PY - 2004/// CY - Houndmills, Basingstoke, Hampshire, New York PB - Palgrave Macmillan KW - Marketing KW - Management N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/bios/hol053/2003060702.html UR - http://www.loc.gov/catdir/description/hol041/2003060702.html UR - http://www.loc.gov/catdir/toc/hol041/2003060702.html ER -