@book{4649,
	author = {Brookes, Richard. and Palmer, Roger.},
	title = {The New Global Marketing Reality /},
	publisher = {Palgrave Macmillan,},
	year = {2004.},
	address = {Houndmills, Basingstoke, Hampshire ;},
	url = {http://www.loc.gov/catdir/bios/hol053/2003060702.html}
}