TY - BOOK AU - Thomson, A. AU - Margaret Peteraf, John Gamble, J Strickland, AK Jain TI - Crafting and Executing Strategy: The Quest for Competitive Advantage SN - 9781259004766 AV - HD30.28 .T53 2013 PY - 2012/// CY - New delhi PB - Mc graw hill N1 - Includes index ER -