TY  - BOOK
AU  - Jobber, David
AU  - Fiona Ellis-Chadwick
TI  - Principles and Practice of Marketing
SN  - 9780077140007
AV  - HF5415 .J62 2013
PY  - 2013///
CY  - London
PB  - Mc graw hill, 
KW  - Marketing
N1  - Includes glossary and index
ER  -