Planning & Strategy Jain, Subhash. C creator text xxu Mason, Ohio Thomson Custom c2004 7th ed. monographic eng

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xii,931p.: ill.; 24cm Subhash C. Jain Companion to: Marketing planning & strategy ed. 2000. includes Bibliographic References and Index Marketing Mangement Case Studies HF5415.13 .J35 2004 9780759338715 CUCK 150223 20210408004540.0 012707