TY  - BOOK
AU  -  Fifield, Paul
AU  -  Lewis, Keith
ED  - Chartered Institute of Marketing
TI  - International Marketing Strategy
SN  - 0750640286
AV  - HF5415 .F54 1998
PY  - 1998///
CY  - Oxford ; Boston : 
PB  - Butterworth-Heinemann
KW  -  Export marketing.     Internationales Marketing.     International marketing
N1  - has bibliographical reference and index
ER  -