TY  - BOOK
AU  - Worsam,Mike
ED  - Chartered Institute of Marketing.
TI  - Marketing Operations
T2  - The Marketing series
SN  - 0750640308
AV  - HF5415 .W69 1998
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published on behalf of the Chartered Institute of Marketing."; "Advanced certificate syllabus"--Cover; Includes bibliographical references (p 411) and index
ER  -