TY  - BOOK
AU  -  	Gene Reichert; Thomas B McCabe; Alexander Hamilton Institute (U.S.)
AU  - Alexander Hamilton Institute (U.S.)
TI  - Mordern Business : : a Series of Texts Prepared as Part of the Modern Business Program, . Advertising
AV  - HF5845.R45 1977. 
PY  - 1977///
CY  - New York : 
PB  - Alexander Hamilton Institute
KW  - Thomas B McCabe
KW  - Advertising - Communications in marketing
ER  -