TY  - BOOK
AU  -  Gummesson, Evert,
TI  - Total Relationship Marketing : Marketing Management, Relationship Strategy, 
SN  - 9780750686334
AV  - HF5415.55 .G86 1999
PY  - 1999///
CY  -  Boston, Mass : 
PB  -  Butterworth-Heinemann
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -