TY  - BOOK
AU  - McDonald, Malcolm
AU  - McDonald, Malcolm
TI  - Marketing Strategies : : new approaches, new techniques 
SN  -  0080425720
AV  - HF5415.2   .M3587 1995
PY  - 1995///
CY  - Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : 
PB  - Pergamon
KW  - Marketing research
KW  -  Internet marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0601/95010790-d.html http://www.loc.gov/catdir/enhancements/fy0601/95010790-t.html
ER  -